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I was watching an old Jeff Foxworthy stand up comedy show and he does a great bit about the reasons “you might be a redneck”. A few examples: If you think “loading the dishwasher” means getting your wife drunk, you might be a redneck.   If you ever cut your grass and found a car, you might be a redneck.   If you own a home that is mobile and 5 cars… Read More

Yesterday, I had the great opportunity to speak at the Digital Summit in Atlanta.  I talked about the importance of using video as part of your online marketing program.  Research shows that people 80% of people will watch a video online while only 20% will actually read the copy on your site.  Additionally, prospects are 64% more likely to buy a product or service after viewing a video.  For digital marketers today,… Read More

As we move ahead in 2014, it’s always a good time think about things we can do differently, better and smarter in the new year. As Ben Franklin said, “The definition of insanity is doing the same thing in the same way and expecting different results.” But too often marketers become creatures of habit, just turning over the same media plan and changing the year to 2014. But the new year gives… Read More

“Let’s do a b2b Facebook page,” I said, thinking it would be a relatively simple thing to get off the ground. I mean, there’s really no cost to launch a page. You just have do some light graphics work, package up your content and than you’re off to the races, right? Wow, was I wrong. Launching a b2b Facebook page for AutoTrader.com was a surprising challenge that has opened my eyes to… Read More

I spent a few days this week attending the Interactivity Digital Conference in South Beach. It was an interesting conference focused on a range of digital issues including SEO, content, social, analytics and more. The conference was held at The James Hotel which is right on the beach. A very nice venue for a conference. It was great to wakeup each morning and go for a run along the beach at sunrise…. Read More

Today I’m heading down to the Interactivity Digital Conference in Miami.  Topics for the conference include SEO, PPC, content marketing, analytics, email marketing and social media.  Speakers include Rand Fishkin from SEOMoz, Peter Shankaman from Geek Factory, John Doherty from Distilled, Scott Brinker from ION Interactive and Marty Weintraub from aimClear.  Click here to see the complete speaker list. I’m really looking forward to the conference.  The world of digital marketing is… Read More

This is another installment of “Statistically Significant”.  These posts focus on key stats that every marketer should know.  The last post was about Search Engine Optimization and you can read it here. Earlier this week I wrote post entitled “Twitter is Not a Strategy”.  Staying on the social media theme, I thought I’d unleash a goldmine of stats on social media.  Great stuff to sprinkle into your presentations.  Enjoy. 84% of B2B… Read More

I was speaking at an online marketing event recently and I got an interesting question from an audience member. “What’s your Twitter strategy?” he asked. Without even blinking, I responded, “I don’t have a Twitter strategy.” A collective gasp could be heard in the room. I mean, how could any self-respecting marketer not have a Twitter strategy in this era of social media? So, after appearing to lose all marketing street cred… Read More

As we move ahead in 2013, it’s always a good time to think about things we can do differently, better and smarter in the new year. As Ben Franklin said, “The definition of insanity is doing the same thing in the same way and expecting different results.” But too often marketers become creatures of habit, just turning over the same media plan and changing the year to 2013. But the new year… Read More