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I was watching an old Jeff Foxworthy stand up comedy show and he does a great bit about the reasons “you might be a redneck”. A few examples: If you think “loading the dishwasher” means getting your wife drunk, you might be a redneck. If you ever cut your grass and found a car, you might be a redneck. If you own a home that is mobile and 5 cars… Read More
Category: Digital Marketing, Marketing, Social Media Tags: Digital Marketing, Google, klout, leads, social media
Yesterday, I had the great opportunity to speak at the Digital Summit in Atlanta. I talked about the importance of using video as part of your online marketing program. Research shows that people 80% of people will watch a video online while only 20% will actually read the copy on your site. Additionally, prospects are 64% more likely to buy a product or service after viewing a video. For digital marketers today,… Read More
Category: Content Marketing, Customer Experience, Digital Marketing, Social Media Tags: customer journey, Digital Marketing, social media, videos, websites
As we move ahead in 2014, it’s always a good time think about things we can do differently, better and smarter in the new year. As Ben Franklin said, “The definition of insanity is doing the same thing in the same way and expecting different results.” But too often marketers become creatures of habit, just turning over the same media plan and changing the year to 2014. But the new year gives… Read More
Category: Advertising, Marketing Tags: ideas, mobile, new year's resolutions, social media
“Let’s do a b2b Facebook page,” I said, thinking it would be a relatively simple thing to get off the ground. I mean, there’s really no cost to launch a page. You just have do some light graphics work, package up your content and than you’re off to the races, right? Wow, was I wrong. Launching a b2b Facebook page for AutoTrader.com was a surprising challenge that has opened my eyes to… Read More
Category: Social Media Tags: AutoTrader.com, b2b marketing, facebook, social b2b, social media
I spent a few days this week attending the Interactivity Digital Conference in South Beach. It was an interesting conference focused on a range of digital issues including SEO, content, social, analytics and more. The conference was held at The James Hotel which is right on the beach. A very nice venue for a conference. It was great to wakeup each morning and go for a run along the beach at sunrise…. Read More
Category: Digital Marketing, Insights Tags: analytics, content marketing, Interactivity Digital, SEM, SEO, social media
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