In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn’t have to spend much time interacting with other “less-important” departments because we were the kings of the castle. The builders of the brand. The generators of leads. Life was good. Wow, have things changed. Today, the role of a marketer is increasingly complex, requiring more cross-functional collaboration than… Read More