single-minded proposition


__ Today you can do a quantitative survey very easily. You don’t have to do them by mail or phone anymore. It’s all online. You can easily get thousands of respondents and deliver a statistically significant research study back to your executive team in just a few weeks. But even the best online survey can’t replace the old-fashioned way of getting customer insights—the focus group. In this digital age the focus group… Read More

In addition to, I also write monthly articles for my friends at BtoB Magazine (  Today they just released my latest article about the limitations of quantitative surveys and the everlasting importance of live focus groups. Click here to read the article.  If you like it, feel free to post to your social network of choice. Thanks.