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I hear a lot of talk in marketing circles about B2C vs. B2B. In a nutshell, here’s how I’d describe how each side views the other: What B2B thinks about B2C: “B2C marketers think they are the “cool kids” at the prom. But, the reality is they just spend tons of money and never show any results. Where’s the ROI?” B2C thinks about B2B: “B2B? Boring-to-Boring. I mean, how many original whitepapers… Read More
In my last post, I wrote all about my experience at the Google cafeteria. Now I guess I have to write about the real reason I visited the Google office — to attend a B2B Technology Roundtable. It was a great half-day meeting with some of Google’s customers who work in the B2B technology space. Participants included Constant Contact, LogMeIn, Carbonite and Brightcove. I really like these kinds of meetings and I appreciate… Read More
single-minded proposition 