Yesterday, I had the great opportunity to speak at the Digital Summit in Atlanta. I talked about the importance of using video as part of your online marketing program. Research shows that people 80% of people will watch a video online while only 20% will actually read the copy on your site. Additionally, prospects are 64% more likely to buy a product or service after viewing a video. For digital marketers today,… Read More
About a year ago, I started doing video demos for iMeet with my colleague Jennifer Zember. Since then, we’ve produced over 30 videos and generated several thousand views on YouTube. You can read more about these videos in the post “Reinventing the Demo”. If you’re interested, you can see the full library of my iMeet videos here. Through all the video production, there were a significant amount of mistakes I made during the… Read More
I work for PGi. We are a technology company and we sell two primary software prodcuts – GlobalMeet and iMeet. The way we sell our products, is to show our products. To do demos. But, in this day and age, customers are much less likely to sit through a full demo with a sales rep. Most want to evaluate our products on their terms. When it’s convenient for them. Studies have shown… Read More
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