Monthly Archives: March 2013
The webinar I did last week for BtoB Magazine is now available online. Tom Stein, the CEO of Stein + Partners, and I discuss how to use content to attract and retain customers. It was a great discussion. Click here to view the webinar. Click the link below to download the slides: BtoB Webinar Slides
A few years back, I worked with this guy who had a very healthy ego. For the purposes of this blog, let’s call him Bob. Well, Bob would just go on and on about how great he was. He had an MBA from a top business school. He had great work experience. He had worked internationally. He wore custom-made suits. He chatted with the CEO daily. He had a hot wife. And… Read More
— This classic scene from Office Space always makes me think about the everyday challenges we have with technology at work. Several years back, AutoTrader.com had a technology problem. We had hundreds of sales reps all across the country, but we didn’t have a good way to get them sales materials they needed to do their job. So we set up a company “shared drive” to distribute collateral, contracts and presentations. The… Read More
I’m excited to be speaking at a BtoB Magazine webinar on March 21st, sponsored by Marketo. We’ll be talking about how creating high quality content can help brands attract and retain more customers. It should be a great discussion. I’m excited to hear what Tom Stein from Stein + Partners has to say. If there are any topics you’d like me to cover, let me know. I still have to build out… Read More
In addition to SingleMindedProposition.com, I also write monthly articles for my friends at BtoB Magazine (btobonline.com). Today they just released my latest article about the limitations of quantitative surveys and the everlasting importance of live focus groups. Click here to read the article. If you like it, feel free to post to your social network of choice. Thanks.