single-minded proposition


This is another installment of “Statistically Significant”.  These posts focus on key stats that every marketer should know.  The last post was about Search Engine Optimization and you can read it here. Earlier this week I wrote post entitled “Twitter is Not a Strategy”.  Staying on the social media theme, I thought I’d unleash a goldmine of stats on social media.  Great stuff to sprinkle into your presentations.  Enjoy. 84% of B2B… Read More

I’m working on a presentation for PGi’s annual sales meeting.  It mostly full of big beautiful visuals from our website and advertising.  But, I wanted to add some substance to the style.  So I started Googling to find good stats about customer habits, the sales funnel, online usage, B2B trends, etc.  I found a lot of good stuff, but it was all over the place and not exactly what I wanted.  So,… Read More