I was watching an old Jeff Foxworthy stand up comedy show and he does a great bit about the reasons “you might be a redneck”. A few examples: If you think...
Category: Digital Marketing, Marketing, Social Media Tags: Digital Marketing, Google, klout, leads, social media
Yesterday, I had the great opportunity to speak at the Digital Summit in Atlanta. I talked about the importance of using video as part of your online marketing program. Research shows...
Category: Content Marketing, Customer Experience, Digital Marketing, Social Media Tags: customer journey, Digital Marketing, social media, videos, websites
About a year ago, I started doing video demos for iMeet with my colleague Jennifer Zember. Since then, we’ve produced over 30 videos and generated several thousand views on YouTube. You...
Category: Marketing, Social Media Tags: iMeet, videos, YouTube
“Let’s do a b2b Facebook page,” I said, thinking it would be a relatively simple thing to get off the ground. I mean, there’s really no cost to launch a page....
Category: Social Media Tags: AutoTrader.com, b2b marketing, facebook, social b2b, social media
__ Yesterday I got to judge the annual marketing strategy competition at my alma mater, Emory University’s Goizueta Business School. I participated in this competition 10 years ago when I was...
Category: Marketing, Social Media, Strategy
single-minded proposition
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