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Today I’m heading down to the Interactivity Digital Conference in Miami.  Topics for the conference include SEO, PPC, content marketing, analytics, email marketing and social media.  Speakers include Rand Fishkin from SEOMoz, Peter Shankaman from Geek Factory, John Doherty from Distilled, Scott Brinker from ION Interactive and Marty Weintraub from aimClear.  Click here to see the complete speaker list. I’m really looking forward to the conference.  The world of digital marketing is… Read More

This is another installment of “Statistically Significant”.  These posts focus on key stats that every marketer should know.  The last post was about Search Engine Optimization and you can read it here. Earlier this week I wrote post entitled “Twitter is Not a Strategy”.  Staying on the social media theme, I thought I’d unleash a goldmine of stats on social media.  Great stuff to sprinkle into your presentations.  Enjoy. 84% of B2B… Read More

I was speaking at an online marketing event recently and I got an interesting question from an audience member. “What’s your Twitter strategy?” he asked. Without even blinking, I responded, “I don’t have a Twitter strategy.” A collective gasp could be heard in the room. I mean, how could any self-respecting marketer not have a Twitter strategy in this era of social media? So, after appearing to lose all marketing street cred… Read More

As we move ahead in 2013, it’s always a good time to think about things we can do differently, better and smarter in the new year. As Ben Franklin said, “The definition of insanity is doing the same thing in the same way and expecting different results.” But too often marketers become creatures of habit, just turning over the same media plan and changing the year to 2013. But the new year… Read More