I hear a lot of talk in marketing circles about B2C vs. B2B.  In a nutshell, here’s how I’d describe how each side views the other: What B2B thinks about B2C: “B2C marketers think they are the “cool kids” at the prom.  But, the reality is they just spend tons of money and never show any results.  Where’s the ROI?” B2C thinks about B2B: “B2B? Boring-to-Boring.  I mean, how many original whitepapers… Read More