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__ I graduated from college in the mid-90s. When I started my first job at Saatchi & Saatchi Advertising, everything was about the TV ad. Sure, we did newspaper, magazines, outdoor and direct mail. But those weren’t as sexy. And the Internet was hardly a blip on the radar. So it really was all about the TV ad. The agency old joke was, “A prospective client walks into the room. The agency… Read More
Welcome to the Single Minded Proposition blog. For the past few years, I’ve been writing a monthly blog for BtoBonline.com. When they first asked me to write for them, I said, “Seriously? Who really cares what I have to say.” But as I started to write articles, I found that people would actually respond. Some would tweet. Others would post to Facebook or LinkedIn. Some would just email me directly with thoughts… Read More
single-minded proposition 
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