The corporate “tagline”. It’s an often overlooked and under appreciated part of a brand’s marketing message. Some brands have had the same tagline forever. Other brands seem to change the tagline every year. Some brands have multiple taglines. Others have no tagline at all. There’s not universal agreement on what a tagline is and the role it plays in a brand’s marketing message. Personally, I believe to tagline is critical. At best,… Read More