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When I was in high school, I played basketball every day.  I was really skinny.  I could eat whatever I wanted and I definitely did not have a healthy diet.  Plus, I had a huge appetite.  There were never leftovers in my house. But, as I got older, I played less basketball and still ate the same quantity of food.  The result was that I gained weight.  I just started buying bigger… Read More

  I have two daughters, ages 5 and 2. It’s really great being a Dad. Tiring, but great. I look at my single friends who are able to go out any night they want; who never get woken up in the middle of the night; who can just pick up and go anywhere on a moment’s notice. And I think, wow, what the heck did I get myself into? But, then my… Read More

A few years back, I worked with this guy who had a very healthy ego. For the purposes of this blog, let’s call him Bob. Well, Bob would just go on and on about how great he was. He had an MBA from a top business school. He had great work experience. He had worked internationally. He wore custom-made suits. He chatted with the CEO daily. He had a hot wife. And… Read More

My name is Jeff and I love Bon Jovi.  Yeah, I said it.  Maybe it’s the Jersey in me.  Maybe it’s my fondness for 80s hair bands.  Whatever it is, Bon Jovi holds a special place in my heart. When I was twelve years old, I remember buying one of my first vinyl albums, “Slippery When Wet”.  It was Bon Jovi’s second album and featured several songs that have stood the test… Read More

Here are some things being said at this very moment in marketing departments all around the globe: We need some new ideas. We have to think out of the box. We have to break the paradigm. What got us here won’t get us where we want to be. Sound familiar? You’ve probably heard someone say something like this. Or maybe you’ve even said it yourself. Seems there’s universal acknowledgement that the current… Read More

Advertising has a perception of being a sexy business. But the reality isn’t quite as glamorous as it seems.  Long hours.  Low pay.  Tough clients.  But, every now and then something incredible happens that reminds us why we got into advertising in the first place. For me, that happened back in 2005.  I was an Account Director working at Euro RSCG (know called Havas) in NY.  My main client was GlaxoSmithKline.  I was… Read More

Earlier this week, I posted a blog about the importance of sales and marketing working together entitled Think the Sales Team Doesn’t Get It? Maybe It’s You.  For this next post, I want to share the sales perspective on that topic.  Here’s a great post from Drew Prante, PGi’s Director of Ecommerce Sales.  Drew and I work closely together to make sure there’s alignment between sales and marketing.  Please welcome Drew to… Read More

I just got back from PGi’s annual sales meeting.  It was a great event and got me thinking about the importance of having a strong partnership between sales and marketing. Back in 2007, I started working on the b2b marketing team at AutoTrader.com.  At the time, there was a big wall between the sales and marketing organizations. We would sit in our corporate office, look out at our sales team and say,… Read More

As we move ahead in 2013, it’s always a good time to think about things we can do differently, better and smarter in the new year. As Ben Franklin said, “The definition of insanity is doing the same thing in the same way and expecting different results.” But too often marketers become creatures of habit, just turning over the same media plan and changing the year to 2013. But the new year… Read More