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When I was in high school, I played basketball every day. I was really skinny. I could eat whatever I wanted and I definitely did not have a healthy diet. Plus, I had a huge appetite. There were never leftovers in my house. But, as I got older, I played less basketball and still ate the same quantity of food. The result was that I gained weight. I just started buying bigger… Read More
I have two daughters, ages 5 and 2. It’s really great being a Dad. Tiring, but great. I look at my single friends who are able to go out any night they want; who never get woken up in the middle of the night; who can just pick up and go anywhere on a moment’s notice. And I think, wow, what the heck did I get myself into? But, then my… Read More
A few years back, I worked with this guy who had a very healthy ego. For the purposes of this blog, let’s call him Bob. Well, Bob would just go on and on about how great he was. He had an MBA from a top business school. He had great work experience. He had worked internationally. He wore custom-made suits. He chatted with the CEO daily. He had a hot wife. And… Read More
My name is Jeff and I love Bon Jovi. Yeah, I said it. Maybe it’s the Jersey in me. Maybe it’s my fondness for 80s hair bands. Whatever it is, Bon Jovi holds a special place in my heart. When I was twelve years old, I remember buying one of my first vinyl albums, “Slippery When Wet”. It was Bon Jovi’s second album and featured several songs that have stood the test… Read More
Here are some things being said at this very moment in marketing departments all around the globe: We need some new ideas. We have to think out of the box. We have to break the paradigm. What got us here won’t get us where we want to be. Sound familiar? You’ve probably heard someone say something like this. Or maybe you’ve even said it yourself. Seems there’s universal acknowledgement that the current… Read More
single-minded proposition 
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