single-minded proposition

Monthly Archives: February 2013

My name is Jeff and I love Bon Jovi.  Yeah, I said it.  Maybe it’s the Jersey in me.  Maybe it’s my fondness for 80s hair bands.  Whatever it is, Bon Jovi holds a special place in my heart. When I was twelve years old, I remember buying one of my first vinyl albums, “Slippery When Wet”.  It was Bon Jovi’s second album and featured several songs that have stood the test… Read More

This is another installment of “Statistically Significant”.  These posts focus on key stats that every marketer should know.  The last post was about Search Engine Optimization and you can read it here. Earlier this week I wrote post entitled “Twitter is Not a Strategy”.  Staying on the social media theme, I thought I’d unleash a goldmine of stats on social media.  Great stuff to sprinkle into your presentations.  Enjoy. 84% of B2B… Read More

I was speaking at an online marketing event recently and I got an interesting question from an audience member. “What’s your Twitter strategy?” he asked. Without even blinking, I responded, “I don’t have a Twitter strategy.” A collective gasp could be heard in the room. I mean, how could any self-respecting marketer not have a Twitter strategy in this era of social media? So, after appearing to lose all marketing street cred… Read More

Over a week ago, the social media world was buzzing about an incident at an Applebee’s restaurant in St. Louis.  Here’s what happened in a nutshell.  A patron at Applebee’s, who happened to be a local Pastor goes to dinner with a large group of people.  Applebee’s automatically adds 18% to large parties.  When the check comes, the Pastor stiffs waitress and writes an obnoxious message on the check saying “I give… Read More

After having some time to reflect on the Super Bowl advertising, I’ve come up with the Single Minded Proposition’s first annual list of the top 5 and bottom 5 Super Bowl ads. Here we go… Top 5 1) Tide: In the spirit of full disclosure, I spent about 5 years working on advertising for the Tide brand. During that time, we did some nice advertising. But, the ad that Tide produced for… Read More

I’m a big NFL fan.  And like everyone else in the country, I watched the Super Bowl last night.  Of course, my team, the Philadelphia Eagles didn’t even make the post-season this year.  So, I wasn’t emotionally invested in the game. But, I always love watching the ads.  During the years I worked in the ad business, I never produced an ad that aired in the Super Bowl.  However, I did work… Read More