single-minded proposition
random thoughts on all things marketing and advertising
Recently, I had the opportunity to represent PGi at the American Association of Inside Sales Professionals (AA-ISP) Leadership Summit in Chicago. The title of my presentation was “Evolve or Die: How...
For b2b marketers, there are a few certainties in life: death, taxes and sales collateral. Every company needs brochures, sales sheets, product slicks, tri-folds, bi-folds and more. When worked in marketing...
— This classic scene from Office Space always makes me think about the everyday challenges we have with technology at work. Several years back, AutoTrader.com had a technology problem. We had...
Earlier this week, I posted a blog about the importance of sales and marketing working together entitled Think the Sales Team Doesn’t Get It? Maybe It’s You. For this next post,...
I just got back from PGi’s annual sales meeting. It was a great event and got me thinking about the importance of having a strong partnership between sales and marketing. Back...
single-minded proposition 
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