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In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn’t have to spend much time interacting with other “less-important” departments because we were the kings of the castle. The builders of the brand. The generators of leads. Life was good. Wow, have things changed. Today, the role of a marketer is increasingly complex, requiring more cross-functional collaboration than… Read More
Earlier this week, I posted a blog about the importance of sales and marketing working together entitled Think the Sales Team Doesn’t Get It? Maybe It’s You. For this next post, I want to share the sales perspective on that topic. Here’s a great post from Drew Prante, PGi’s Director of Ecommerce Sales. Drew and I work closely together to make sure there’s alignment between sales and marketing. Please welcome Drew to… Read More
single-minded proposition 
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