single-minded proposition

In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn’t have to spend much time interacting with...

One of universal truths is that it’s easier to grow your business organically with existing customers than to constantly acquire new customers. Everyone seems to know this. But most companies still...

Yesterday, I had the great opportunity to speak at the Digital Summit in Atlanta.  I talked about the importance of using video as part of your online marketing program.  Research shows...

Sales and marketing frameworks can be useful, and there is no more commonly used framework than the traditional “sales funnel” that we all know and love. You know, the diagram where...

I work for PGi.  We are a technology company and we sell two primary software prodcuts – GlobalMeet and iMeet.  The way we sell our products, is to show our products....

For the most part, customer service sucks.  And what’s worse is that we’ve been trainied to accept the medicority.  Some might say that is a skeptical view.  But, chew on these...