single-minded proposition
random thoughts on all things marketing and advertising
In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn’t have to spend much time interacting with...
One of universal truths is that it’s easier to grow your business organically with existing customers than to constantly acquire new customers. Everyone seems to know this. But most companies still...
Sales and marketing frameworks can be useful, and there is no more commonly used framework than the traditional “sales funnel” that we all know and love. You know, the diagram where...
I work for PGi. We are a technology company and we sell two primary software prodcuts – GlobalMeet and iMeet. The way we sell our products, is to show our products....
single-minded proposition 
You must be logged in to post a comment.