The Single Minded Proposition is a blog for marketers to share ideas and insights. It was started by Jeff Perkins, the Vice President of Global Online Marketing for PGi, a leading global provider of cutting-edge audio and web meeting solutions. Prior to joining PGi, Jeff spent 5 years working at AutoTrader.com, the #1 automotive website in the US where he helped build the B2B marketing function and capabilities.
Earlier in his career, Jeff spent 10 years in the advertising industry in New York City. Jeff worked at Euro RSCG Worldwide (now called Havas) as an Account Director where he led all digital advertising efforts for the Volvo brand. Jeff also developed and launched the ad campaign to promote Howard Stern’s move to Sirius Satellite Radio in 2005. Jeff started his career in advertising at Saatchi & Saatchi and has also worked at OMD and DDB. He has worked on a diverse variety of brands including Tide, HBO, Pepsi, Michelin, Office Depot, Fruit Roll-Ups, Rockport and Hasbro.
Jeff received his BA from American University in Washington, DC. During his time there, he was a White House Intern in the Clinton Administration. He later received his MBA from Emory University’s Goizueta Business School.
Jeff is a frequent contributor to BtoB Magazine and a guest lecturer/panelist at many industry events. He lives in Atlanta with his wife and two daughters.
You can follow Jeff on Twitter @jeffperkins8 or connect with him on LinkedIn: www.linkedin.com/in/jeffperkins1.