Happy New Year! As we enter 2020, I can’t help but think back at my professional journey over the last decade and take stock of what happened. Ten years is a long time in the span of a career. For me, the last decade has been transformative in many ways as I’ve made several career moves and transitioned from middle manager to an executive. Here are some of the key lessons I’ve learned along the way.

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Looking Back on My First Year at ParkMobile

Last week I celebrated my one year anniversary at ParkMobile. It has been a really fun ride so far. I had been doing a lot of B2B marketing in my jobs for the past few years, so it has been great to dive back into the B2C world, while still keeping my toes dipped in B2B. Looking back at the past 12 months, here are some of my favorite memories so far.

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If you like this blog post, make sure to check out Jeff’s book, How Not to Suck at Marketing

I recently had the opportunity to speak at Career Day at the school where my kids go – Heards Ferry Elementary School in Sandy Springs, GA. I spoke to 100+ fourth graders about a career in marketing.


Heards Ferry Elementary School

Now, I’ve given presentations in front of some very large audiences in recent years.  But this was by far the most nerve wracking public speaking experience I’ve ever had.

When I’m speaking in front of a room of marketers or executives, I know the audience.  I know how to talk to them.  I know what kinds of jokes they’ll laugh at.  I know how to structure a presentation that will provide real value.

This was different.  I had to explain my job to 4th graders.  And that’s not nearly as easy as it seems.  I once asked my kids the question: “What does Daddy do for a living?” You can see their answer in the video below.

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Sunday, February 4th, was a day I will never forget.  That’s the day the Philadelphia Eagles won their first Super Bowl in franchise history.  

I am a lifelong Eagles fan.  I was born at Thomas Jefferson Hospital in Philadelphia and grew up outside of Philly, or as some people call it, Southern New Jersey (Exit 4 on the Turnpike in case you were wondering).  If you’re not familiar with how it works, let me explain. Southern New Jersey roots for the Eagles and Northern New Jersey roots for the Giants.  The only exception is the former Governor of New Jersey, Chris Christie, who inexplicably roots for the Dallas Cowboys, probably a big reason for his very low approval ratings in the Garden State. Read More

10 Things That Make Atlanta Great

In the interest of full disclosure, I have to say that I’m not originally from Atlanta. I didn’t grow up here. I’m from the Philly area so I have a deep-seeded hatred for the Braves, Falcons and Hawks. But, like many Northeastern transplants, I now call Atlanta home.

And I have to say Atlanta is pretty awesome in many ways. That’s why I was a bit bummed when I read this recent Forbes article – Why You Should Travel to Atlanta This Winter. It was all about the chain hotels and football. It just made Atlanta seems so lame.

I started thinking about the things that make Atlanta great. Why would people want to travel or relocate here? So I put together this list of the ten things that make Atlanta a great city to live in and do business. Here we go…

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