single-minded proposition

I hear a lot of talk in marketing circles about B2C vs. B2B.  In a nutshell, here’s how I’d describe how each side views the other: What B2B thinks about B2C:...

The corporate “tagline”. It’s an often overlooked and under appreciated part of a brand’s marketing message. Some brands have had the same tagline forever. Other brands seem to change the tagline...

So this is the second year I’m ranking the top 5 and bottom 5 Super Bowl ads. Last year Tide “Miracle Stain” took the top spot. Click here to see the...

As we move ahead in 2014, it’s always a good time think about things we can do differently, better and smarter in the new year. As Ben Franklin said, “The definition...

I graduated from American University in 1996 with a degree in “Interdisciplinary Studies”.   Basically, I got four minors – Communication, Law, Economics and Government.  We called it “CLEG” for short. I...