single-minded proposition
random thoughts on all things marketing and advertising
I hear a lot of talk in marketing circles about B2C vs. B2B. In a nutshell, here’s how I’d describe how each side views the other: What B2B thinks about B2C:...
The corporate “tagline”. It’s an often overlooked and under appreciated part of a brand’s marketing message. Some brands have had the same tagline forever. Other brands seem to change the tagline...
So this is the second year I’m ranking the top 5 and bottom 5 Super Bowl ads. Last year Tide “Miracle Stain” took the top spot. Click here to see the...
I graduated from American University in 1996 with a degree in “Interdisciplinary Studies”. Basically, I got four minors – Communication, Law, Economics and Government. We called it “CLEG” for short. I...
single-minded proposition 
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