single-minded proposition
random thoughts on all things marketing and advertising
__ I graduated from college in the mid-90s. When I started my first job at Saatchi & Saatchi Advertising, everything was about the TV ad. Sure, we did newspaper, magazines, outdoor...
Welcome to the Single Minded Proposition blog. For the past few years, I’ve been writing a monthly blog for BtoBonline.com. When they first asked me to write for them, I said,...
single-minded proposition 
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