single-minded proposition
random thoughts on all things marketing and advertising
I recently had the opportunity to speak at Career Day at the school where my kids go – Heards Ferry Elementary School in Sandy Springs, GA. I spoke to 100+ fourth...
In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn’t have to spend much time interacting with...
I hear a lot of talk in marketing circles about B2C vs. B2B. In a nutshell, here’s how I’d describe how each side views the other: What B2B thinks about B2C:...
single-minded proposition 
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