single-minded proposition

Monthly Archives: January 2013

Earlier this week, I posted an article about the importance of looking beyond subject matter experts when hiring.  If you want new ideas, you can’t keep hiring the same kind of people.  For this next post, I’m featuring an article written by my friend and colleague from PGi, Liz McClellan.  Liz talks about the importance of looking beyond the pedigree and accessing the candidate’s fit for the company.  Big thanks to Liz for her… Read More

Here are some things being said at this very moment in marketing departments all around the globe: We need some new ideas. We have to think out of the box. We have to break the paradigm. What got us here won’t get us where we want to be. Sound familiar? You’ve probably heard someone say something like this. Or maybe you’ve even said it yourself. Seems there’s universal acknowledgement that the current… Read More

Earlier this week, I wrote about advertising for the “Howard Stern brand”.  As a follow up, I want to share a some thoughts on the importance of being patient with brand-building ad campaigns. I used to be an ad agency guy, and I spent many years developing ads for clients. We would spend months working hard on a specific ad campaign. We’d finally finish it, get it launched and immediately our client would… Read More

Advertising has a perception of being a sexy business. But the reality isn’t quite as glamorous as it seems.  Long hours.  Low pay.  Tough clients.  But, every now and then something incredible happens that reminds us why we got into advertising in the first place. For me, that happened back in 2005.  I was an Account Director working at Euro RSCG (know called Havas) in NY.  My main client was GlaxoSmithKline.  I was… Read More

Earlier this week, I posted a blog about the importance of sales and marketing working together entitled Think the Sales Team Doesn’t Get It? Maybe It’s You.  For this next post, I want to share the sales perspective on that topic.  Here’s a great post from Drew Prante, PGi’s Director of Ecommerce Sales.  Drew and I work closely together to make sure there’s alignment between sales and marketing.  Please welcome Drew to… Read More

I just got back from PGi’s annual sales meeting.  It was a great event and got me thinking about the importance of having a strong partnership between sales and marketing. Back in 2007, I started working on the b2b marketing team at AutoTrader.com.  At the time, there was a big wall between the sales and marketing organizations. We would sit in our corporate office, look out at our sales team and say,… Read More

I’m working on a presentation for PGi’s annual sales meeting.  It mostly full of big beautiful visuals from our website and advertising.  But, I wanted to add some substance to the style.  So I started Googling to find good stats about customer habits, the sales funnel, online usage, B2B trends, etc.  I found a lot of good stuff, but it was all over the place and not exactly what I wanted.  So,… Read More

As we move ahead in 2013, it’s always a good time to think about things we can do differently, better and smarter in the new year. As Ben Franklin said, “The definition of insanity is doing the same thing in the same way and expecting different results.” But too often marketers become creatures of habit, just turning over the same media plan and changing the year to 2013. But the new year… Read More

Welcome to the Single Minded Proposition blog. For the past few years, I’ve been writing a monthly blog for BtoBonline.com.  When they first asked me to write for them, I said, “Seriously?  Who really cares what I have to say.”  But as I started to write articles, I found that people would actually respond.  Some would tweet.  Others would post to Facebook or LinkedIn.  Some would  just email me directly with thoughts… Read More