Monthly Archives: January 2013
Earlier this week, I posted an article about the importance of looking beyond subject matter experts when hiring. If you want new ideas, you can’t keep hiring the same kind of people. For this next post, I’m featuring an article written by my friend and colleague from PGi, Liz McClellan. Liz talks about the importance of looking beyond the pedigree and accessing the candidate’s fit for the company. Big thanks to Liz for her… Read More
Here are some things being said at this very moment in marketing departments all around the globe: We need some new ideas. We have to think out of the box. We have to break the paradigm. What got us here won’t get us where we want to be. Sound familiar? You’ve probably heard someone say something like this. Or maybe you’ve even said it yourself. Seems there’s universal acknowledgement that the current… Read More
Earlier this week, I wrote about advertising for the “Howard Stern brand”. As a follow up, I want to share a some thoughts on the importance of being patient with brand-building ad campaigns. I used to be an ad agency guy, and I spent many years developing ads for clients. We would spend months working hard on a specific ad campaign. We’d finally finish it, get it launched and immediately our client would… Read More
Advertising has a perception of being a sexy business. But the reality isn’t quite as glamorous as it seems. Long hours. Low pay. Tough clients. But, every now and then something incredible happens that reminds us why we got into advertising in the first place. For me, that happened back in 2005. I was an Account Director working at Euro RSCG (know called Havas) in NY. My main client was GlaxoSmithKline. I was… Read More
Earlier this week, I posted a blog about the importance of sales and marketing working together entitled Think the Sales Team Doesn’t Get It? Maybe It’s You. For this next post, I want to share the sales perspective on that topic. Here’s a great post from Drew Prante, PGi’s Director of Ecommerce Sales. Drew and I work closely together to make sure there’s alignment between sales and marketing. Please welcome Drew to… Read More
single-minded proposition 
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