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About a year ago, I started doing video demos for iMeet with my colleague Jennifer Zember.  Since then, we’ve produced over 30 videos and generated several thousand views on YouTube.  You can read more about these videos in the post “Reinventing the Demo”.  If you’re interested, you can see the full library of my iMeet videos here. Through all the video production, there were a significant amount of mistakes I made during the… Read More

I work for PGi.  We are a technology company and we sell two primary software prodcuts – GlobalMeet and iMeet.  The way we sell our products, is to show our products.  To do demos. But, in this day and age, customers are much less likely to sit through a full demo with a sales rep.  Most want to evaluate our products on their terms.  When it’s convenient for them. Studies have shown… Read More