Recently, I had the opportunity to represent PGi at the American Association of Inside Sales Professionals (AA-ISP) Leadership Summit in Chicago. The title of my presentation was “Evolve or Die: How to Survive and Thrive in the Changing Sales Landscape”. You can check out my the slideshare of my presentation above. In this post, I’ll share some of the key themes I discussed at the conference. The Changing Sales Landscape Overall, the… Read More
The corporate “tagline”. It’s an often overlooked and under appreciated part of a brand’s marketing message. Some brands have had the same tagline forever. Other brands seem to change the tagline every year. Some brands have multiple taglines. Others have no tagline at all. There’s not universal agreement on what a tagline is and the role it plays in a brand’s marketing message. Personally, I believe to tagline is critical. At best,… Read More
I work for PGi. We are a technology company and we sell two primary software prodcuts – GlobalMeet and iMeet. The way we sell our products, is to show our products. To do demos. But, in this day and age, customers are much less likely to sit through a full demo with a sales rep. Most want to evaluate our products on their terms. When it’s convenient for them. Studies have shown… Read More
My company PGi, sells a product called iMeet. It’s a very cool tool for online meetings and conference calls. Since I’ve joined PGi, I’ve become a religious user. I hardly even pick up my landline phone anymore I just do all my calls through iMeet whether I’m on my computer, iPad or smartphone. In the past, we’ve had an online sign-up process where people interested in iMeet can get a free 30-day… Read More
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