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The corporate “tagline”. It’s an often overlooked and under appreciated part of a brand’s marketing message. Some brands have had the same tagline forever. Other brands seem to change the tagline every year. Some brands have multiple taglines. Others have no tagline at all. There’s not universal agreement on what a tagline is and the role it plays in a brand’s marketing message. Personally, I believe to tagline is critical. At best,… Read More
I have two daughters, ages 5 and 2. It’s really great being a Dad. Tiring, but great. I look at my single friends who are able to go out any night they want; who never get woken up in the middle of the night; who can just pick up and go anywhere on a moment’s notice. And I think, wow, what the heck did I get myself into? But, then my… Read More
A few years back, I worked with this guy who had a very healthy ego. For the purposes of this blog, let’s call him Bob. Well, Bob would just go on and on about how great he was. He had an MBA from a top business school. He had great work experience. He had worked internationally. He wore custom-made suits. He chatted with the CEO daily. He had a hot wife. And… Read More
My name is Jeff and I love Bon Jovi. Yeah, I said it. Maybe it’s the Jersey in me. Maybe it’s my fondness for 80s hair bands. Whatever it is, Bon Jovi holds a special place in my heart. When I was twelve years old, I remember buying one of my first vinyl albums, “Slippery When Wet”. It was Bon Jovi’s second album and featured several songs that have stood the test… Read More
Earlier this week, I wrote about advertising for the “Howard Stern brand”. As a follow up, I want to share a some thoughts on the importance of being patient with brand-building ad campaigns. I used to be an ad agency guy, and I spent many years developing ads for clients. We would spend months working hard on a specific ad campaign. We’d finally finish it, get it launched and immediately our client would… Read More
single-minded proposition 
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