__ My friends at Forrester Research invited me to a dinner last Tuesday night featuring James McQuivey, Ph.D., the author of the book Digital Disruption. The event was held at Southern Art restaurant in Buckhead. Since I work at the Terminus building right down the street, this was super convenient for me. Plus, I’ve been wanting to try Southern Art since it opened. I’ve heard great things about their buttermilk fried chicken…. Read More
__ Today you can do a quantitative survey very easily. You don’t have to do them by mail or phone anymore. It’s all online. You can easily get thousands of respondents and deliver a statistically significant research study back to your executive team in just a few weeks. But even the best online survey can’t replace the old-fashioned way of getting customer insights—the focus group. In this digital age the focus group… Read More
I’m excited to be speaking at a BtoB Magazine webinar on March 21st, sponsored by Marketo. We’ll be talking about how creating high quality content can help brands attract and retain more customers. It should be a great discussion. I’m excited to hear what Tom Stein from Stein + Partners has to say. If there are any topics you’d like me to cover, let me know. I still have to build out… Read More
In addition to SingleMindedProposition.com, I also write monthly articles for my friends at BtoB Magazine (btobonline.com). Today they just released my latest article about the limitations of quantitative surveys and the everlasting importance of live focus groups. Click here to read the article. If you like it, feel free to post to your social network of choice. Thanks.