single-minded proposition

Monthly Archives: May 2013

My company PGi, sells a product called iMeet.  It’s a very cool tool for online meetings and conference calls.  Since I’ve joined PGi, I’ve become a religious user.  I hardly even pick up my landline phone anymore  I just do all my calls through iMeet whether I’m on my computer, iPad or smartphone. In the past, we’ve had an online sign-up process where people interested in iMeet can get a free 30-day… Read More

I was asked to write a an aritlce for the 2013 Lead Generation issue of BtoB Magazine.  I submitted the article about a month ago and the printed issue just came out.  In this digital age, the idea of a paper magazine seems a bit old school.  But, I have to say that it’s kind of nice seeing yourself in a print publication.  It just feels more important than being featured on… Read More

__ I graduated from college in the mid-90s. When I started my first job at Saatchi & Saatchi Advertising, everything was about the TV ad. Sure, we did newspaper, magazines, outdoor and direct mail. But those weren’t as sexy. And the Internet was hardly a blip on the radar. So it really was all about the TV ad. The agency old joke was, “A prospective client walks into the room. The agency… Read More

I spent a few days this week attending the Interactivity Digital Conference in South Beach. It was an interesting conference focused on a range of digital issues including SEO, content, social, analytics and more. The conference was held at The James Hotel which is right on the beach. A very nice venue for a conference. It was great to wakeup each morning and go for a run along the beach at sunrise…. Read More

Today I’m heading down to the Interactivity Digital Conference in Miami.  Topics for the conference include SEO, PPC, content marketing, analytics, email marketing and social media.  Speakers include Rand Fishkin from SEOMoz, Peter Shankaman from Geek Factory, John Doherty from Distilled, Scott Brinker from ION Interactive and Marty Weintraub from aimClear.  Click here to see the complete speaker list. I’m really looking forward to the conference.  The world of digital marketing is… Read More

__ Yesterday I got to judge the annual marketing strategy competition at my alma mater, Emory University’s Goizueta Business School. I participated in this competition 10 years ago when I was a MBA student.  I have to say that I didn’t have the best experience. I just remember it being a huge amount of work and we didn’t end up winning.   So, it’s much more fun to be a judge than… Read More

There’s a lot written about how you have to be so careful about what you post online because it might hurt you with your current employer or in the job-search process. You can also be too careful. You might chose to have no online identity at all, to be virtually invisible. But being anonymous online can actually hurt you more than it can help you.

__ Today you can do a quantitative survey very easily. You don’t have to do them by mail or phone anymore. It’s all online. You can easily get thousands of respondents and deliver a statistically significant research study back to your executive team in just a few weeks. But even the best online survey can’t replace the old-fashioned way of getting customer insights—the focus group. In this digital age the focus group… Read More