single-minded proposition

Archives

As we move ahead in 2014, it’s always a good time think about things we can do differently, better and smarter in the new year. As Ben Franklin said, “The definition of insanity is doing the same thing in the same way and expecting different results.” But too often marketers become creatures of habit, just turning over the same media plan and changing the year to 2014. But the new year gives… Read More

__ My friends at Forrester Research invited me to a dinner last Tuesday night featuring James McQuivey, Ph.D., the author of the book Digital Disruption. The event was held at Southern Art restaurant in Buckhead.  Since I work at the Terminus building right down the street, this was super convenient for me.  Plus, I’ve been wanting to try Southern Art since it opened.  I’ve heard great things about their buttermilk fried chicken…. Read More

In my last post, I wrote all about my experience at the Google cafeteria.  Now I guess I have to write about the real reason I visited the Google office — to attend a B2B Technology Roundtable.  It was a great half-day meeting with some of Google’s customers who work in the B2B technology space.  Participants included Constant Contact, LogMeIn, Carbonite and Brightcove. I really like these kinds of meetings and I appreciate… Read More

Here are some things being said at this very moment in marketing departments all around the globe: We need some new ideas. We have to think out of the box. We have to break the paradigm. What got us here won’t get us where we want to be. Sound familiar? You’ve probably heard someone say something like this. Or maybe you’ve even said it yourself. Seems there’s universal acknowledgement that the current… Read More

As we move ahead in 2013, it’s always a good time to think about things we can do differently, better and smarter in the new year. As Ben Franklin said, “The definition of insanity is doing the same thing in the same way and expecting different results.” But too often marketers become creatures of habit, just turning over the same media plan and changing the year to 2013. But the new year… Read More