Monthly Archives: August 2013
When I was in high school, I played basketball every day. I was really skinny. I could eat whatever I wanted and I definitely did not have a healthy diet. Plus, I had a huge appetite. There were never leftovers in my house. But, as I got older, I played less basketball and still ate the same quantity of food. The result was that I gained weight. I just started buying bigger… Read More
Sales and marketing frameworks can be useful, and there is no more commonly used framework than the traditional “sales funnel” that we all know and love. You know, the diagram where customers come into the top of the funnel, then good sales and marketing people gradually move them down until they are ready to buy. Wouldn’t it be nice if it really worked that way? It would certainly make our jobs a… Read More
single-minded proposition 