single-minded proposition
random thoughts on all things marketing and advertising
For b2b marketers, there are a few certainties in life: death, taxes and sales collateral. Every company needs brochures, sales sheets, product slicks, tri-folds, bi-folds and more. When worked in marketing...
— This classic scene from Office Space always makes me think about the everyday challenges we have with technology at work. Several years back, AutoTrader.com had a technology problem. We had...
single-minded proposition 
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