Monthly Archives: July 2013
On Sunday I learned about the potential merger of Publicis and Omnicom group. During my career, I spent time working at agencies owned by both holding companies – Saatchi & Saatchi (Publicis), Trial DDB (Omnicom) and OMD (Omnicom). I also worked at Euro RSCG which is owned by HAVAS and Kirshenbaum, Bond & Partners owned by MDC. So, I’ve done the rounds across the various holding companies. Based on my experience working… Read More
I work for PGi. We are a technology company and we sell two primary software prodcuts – GlobalMeet and iMeet. The way we sell our products, is to show our products. To do demos. But, in this day and age, customers are much less likely to sit through a full demo with a sales rep. Most want to evaluate our products on their terms. When it’s convenient for them. Studies have shown… Read More
__ Today I celebrate my 1 year anniversary at PGi. That went by pretty fast. I guess time flies when you’re having fun. Many of you who have read my previous blogs know that I was at AutoTrader.com from 2007-2012. I had a great run there and I personally feel a lot of pride in the b2b team I helped build and the impact we made across the organization. But, after five… Read More
single-minded proposition 