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I hear a lot of talk in marketing circles about B2C vs. B2B. In a nutshell, here’s how I’d describe how each side views the other: What B2B thinks about B2C: “B2C marketers think they are the “cool kids” at the prom. But, the reality is they just spend tons of money and never show any results. Where’s the ROI?” B2C thinks about B2B: “B2B? Boring-to-Boring. I mean, how many original whitepapers… Read More
So this is the second year I’m ranking the top 5 and bottom 5 Super Bowl ads. Last year Tide “Miracle Stain” took the top spot. Click here to see the complete list from 2013. For 2014, the “Big Game” was a big flop. It seemed like Denver didn’t even show up. But, even in a blow out, the show must go on. Advertisers that bet on 2nd half spots were probably… Read More
I was asked to write a an aritlce for the 2013 Lead Generation issue of BtoB Magazine. I submitted the article about a month ago and the printed issue just came out. In this digital age, the idea of a paper magazine seems a bit old school. But, I have to say that it’s kind of nice seeing yourself in a print publication. It just feels more important than being featured on… Read More
single-minded proposition 
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