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As we move ahead in 2014, it’s always a good time think about things we can do differently, better and smarter in the new year. As Ben Franklin said, โ€œThe definition of insanity is doing the same thing in the same way and expecting different results.โ€ But too often marketers become creatures of habit, just turning over the same media plan and changing the year to 2014. But the new year gives… Read More