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I work for PGi. We are a technology company and we sell two primary software prodcuts – GlobalMeet and iMeet. The way we sell our products, is to show our products. To do demos. But, in this day and age, customers are much less likely to sit through a full demo with a sales rep. Most want to evaluate our products on their terms. When it’s convenient for them. Studies have shown… Read More
My company PGi, sells a product called iMeet. It’s a very cool tool for online meetings and conference calls. Since I’ve joined PGi, I’ve become a religious user. I hardly even pick up my landline phone anymore I just do all my calls through iMeet whether I’m on my computer, iPad or smartphone. In the past, we’ve had an online sign-up process where people interested in iMeet can get a free 30-day… Read More
__ Today you can do a quantitative survey very easily. You don’t have to do them by mail or phone anymore. It’s all online. You can easily get thousands of respondents and deliver a statistically significant research study back to your executive team in just a few weeks. But even the best online survey can’t replace the old-fashioned way of getting customer insights—the focus group. In this digital age the focus group… Read More
single-minded proposition 
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