single-minded proposition
random thoughts on all things marketing and advertising
The corporate “tagline”. It’s an often overlooked and under appreciated part of a brand’s marketing message. Some brands have had the same tagline forever. Other brands seem to change the tagline...
__ I graduated from college in the mid-90s. When I started my first job at Saatchi & Saatchi Advertising, everything was about the TV ad. Sure, we did newspaper, magazines, outdoor...
A few years back, I worked with this guy who had a very healthy ego. For the purposes of this blog, let’s call him Bob. Well, Bob would just go on...
My name is Jeff and I love Bon Jovi. Yeah, I said it. Maybe it’s the Jersey in me. Maybe it’s my fondness for 80s hair bands. Whatever it is, Bon...
single-minded proposition 
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