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So this is the second year I’m ranking the top 5 and bottom 5 Super Bowl ads. Last year Tide “Miracle Stain” took the top spot. Click here to see the complete list from 2013. For 2014, the “Big Game” was a big flop. It seemed like Denver didn’t even show up. But, even in a blow out, the show must go on. Advertisers that bet on 2nd half spots were probably… Read More
I was asked to write a an aritlce for the 2013 Lead Generation issue of BtoB Magazine. I submitted the article about a month ago and the printed issue just came out. In this digital age, the idea of a paper magazine seems a bit old school. But, I have to say that it’s kind of nice seeing yourself in a print publication. It just feels more important than being featured on… Read More
__ I graduated from college in the mid-90s. When I started my first job at Saatchi & Saatchi Advertising, everything was about the TV ad. Sure, we did newspaper, magazines, outdoor and direct mail. But those weren’t as sexy. And the Internet was hardly a blip on the radar. So it really was all about the TV ad. The agency old joke was, “A prospective client walks into the room. The agency… Read More
After having some time to reflect on the Super Bowl advertising, I’ve come up with the Single Minded Proposition’s first annual list of the top 5 and bottom 5 Super Bowl ads. Here we go… Top 5 1) Tide: In the spirit of full disclosure, I spent about 5 years working on advertising for the Tide brand. During that time, we did some nice advertising. But, the ad that Tide produced for… Read More
I’m a big NFL fan. And like everyone else in the country, I watched the Super Bowl last night. Of course, my team, the Philadelphia Eagles didn’t even make the post-season this year. So, I wasn’t emotionally invested in the game. But, I always love watching the ads. During the years I worked in the ad business, I never produced an ad that aired in the Super Bowl. However, I did work… Read More
single-minded proposition 
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