single-minded proposition

Archives

“Let’s do a b2b Facebook page,” I said, thinking it would be a relatively simple thing to get off the ground. I mean, there’s really no cost to launch a page. You just have do some light graphics work, package up your content and than you’re off to the races, right? Wow, was I wrong. Launching a b2b Facebook page for AutoTrader.com was a surprising challenge that has opened my eyes to… Read More

__ I graduated from college in the mid-90s. When I started my first job at Saatchi & Saatchi Advertising, everything was about the TV ad. Sure, we did newspaper, magazines, outdoor and direct mail. But those weren’t as sexy. And the Internet was hardly a blip on the radar. So it really was all about the TV ad. The agency old joke was, “A prospective client walks into the room. The agency… Read More