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Yesterday, I had the great opportunity to speak at the Digital Summit in Atlanta.  I talked about the importance of using video as part of your online marketing program.  Research shows that people 80% of people will watch a video online while only 20% will actually read the copy on your site.  Additionally, prospects are 64% more likely to buy a product or service after viewing a video.  For digital marketers today,… Read More

Sales and marketing frameworks can be useful, and there is no more commonly used framework than the traditional “sales funnel” that we all know and love. You know, the diagram where customers come into the top of the funnel, then good sales and marketing people gradually move them down until they are ready to buy. Wouldn’t it be nice if it really worked that way? It would certainly make our jobs a… Read More