single-minded proposition

Monthly Archives: January 2014

“Don’t throw out the baby with the bath water”. I’ve heard that saying a lot in my career. It seems to be a staple in the conventional marketing vernacular. It’s actually a horrible saying. I mean, the idea of “throwing out” a baby is really terrible. I guess that’s why they never say throw out the baby but save the bath water. But, I think marketers need to retire that saying. To… Read More

As we move ahead in 2014, it’s always a good time think about things we can do differently, better and smarter in the new year. As Ben Franklin said, β€œThe definition of insanity is doing the same thing in the same way and expecting different results.” But too often marketers become creatures of habit, just turning over the same media plan and changing the year to 2014. But the new year gives… Read More