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“Let’s do a b2b Facebook page,” I said, thinking it would be a relatively simple thing to get off the ground. I mean, there’s really no cost to launch a page. You just have do some light graphics work, package up your content and than you’re off to the races, right? Wow, was I wrong. Launching a b2b Facebook page for AutoTrader.com was a surprising challenge that has opened my eyes to… Read More
Category: Social Media Tags: AutoTrader.com, b2b marketing, facebook, social b2b, social media
I was speaking at an online marketing event recently and I got an interesting question from an audience member. “What’s your Twitter strategy?” he asked. Without even blinking, I responded, “I don’t have a Twitter strategy.” A collective gasp could be heard in the room. I mean, how could any self-respecting marketer not have a Twitter strategy in this era of social media? So, after appearing to lose all marketing street cred… Read More
Category: Social Media Tags: social b2b, social media, strategy, Twitter
single-minded proposition 
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