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“Let’s do a b2b Facebook page,” I said, thinking it would be a relatively simple thing to get off the ground. I mean, there’s really no cost to launch a page. You just have do some light graphics work, package up your content and than you’re off to the races, right? Wow, was I wrong. Launching a b2b Facebook page for AutoTrader.com was a surprising challenge that has opened my eyes to… Read More