So many social media sites, so little time…
This is another installment of “Statistically Significant”. These posts focus on key stats that every marketer should know. The last post was about Search Engine Optimization and you can read it here.
Earlier this week I wrote post entitled “Twitter is Not a Strategy”. Staying on the social media theme, I thought I’d unleash a goldmine of stats on social media. Great stuff to sprinkle into your presentations. Enjoy.
- 84% of B2B marketers use social media in some form. (Source: Aberdeen)
- The majority of marketers (59%) are using social media for 6 hours or more each week. (Source: Social Media Examiner)
- 83% of marketers indicate that social media is important for their business. (Source: Social Media Examiner) Read More
I was speaking at an online marketing event recently and I got an interesting question from an audience member.
“What’s your Twitter strategy?” he asked.
Without even blinking, I responded, “I don’t have a Twitter strategy.”
A collective gasp could be heard in the room. I mean, how could any self-respecting marketer not have a Twitter strategy in this era of social media? So, after appearing to lose all marketing street cred with the people in the room, I continued.
“We have a strategy,” I said. “Twitter is just one of many ways that we execute our strategy.”
Then there was a collective head-nod in the room as people realized the point: Twitter is a tactic, not a strategy. Read More
Over a week ago, the social media world was buzzing about an incident at an Applebee’s restaurant in St. Louis. Here’s what happened in a nutshell. A patron at Applebee’s, who happened to be a local Pastor goes to dinner with a large group of people. Applebee’s automatically adds 18% to large parties. When the check comes, the Pastor stiffs waitress and writes an obnoxious message on the check saying “I give God 10%, why should I give you 18%?”
The infamous Applebee’s check.
Another waitress sees the message on the check, takes a picture of it and posts it to Reddit. Thus begins a social media firestorm leading to the firing of the waitress who posted the picture and making Applebees social media team pull all-nighters for several days. Read More
After having some time to reflect on the Super Bowl advertising, I’ve come up with the Single Minded Proposition’s first annual list of the top 5 and bottom 5 Super Bowl ads. Here we go…
Top 5
1) Tide: In the spirit of full disclosure, I spent about 5 years working on advertising for the Tide brand. During that time, we did some nice advertising. But, the ad that Tide produced for the Super Bowl was just awesome. It was well produced, well acted, it had a great storyline and it was very, very funny. The tagline “No Stain is Sacred” is perfect. Unlike a lot of Super Bowl advertising, the ad actually tied back to a core product benefit. P&G is known for more conservative advertising that tries not to offend anyone. This ad actually showed a Ravens fan getting the upper hand over a 49ers fan. Interesting that the Ravens ended up winning the game. Well done Tide.
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GoDaddy.com’s Super Bowl Ad “The Kiss”
I’m a big NFL fan. And like everyone else in the country, I watched the Super Bowl last night. Of course, my team, the Philadelphia Eagles didn’t even make the post-season this year. So, I wasn’t emotionally invested in the game.
But, I always love watching the ads. During the years I worked in the ad business, I never produced an ad that aired in the Super Bowl. However, I did work on one ad that was supposed to run in the game.
It was back in 2006. I was at Euro RSCG New York working on Advair, an asthma drug manufactured by GlaxoSmithKline. We were doing a campaign to promote asthma awareness and Jerome Bettis (also known as “The Bus) was our spokesperson. At the time, Jerome was the running back for the Pittsburgh Steelers and it was his last season before retirement. I had been pestering my clients that we had to run a Super Bowl ad featuring Jerome if the Steelers made it all the way.
I remember watching the AFC championship game that year. The Steelers vs. the Colts. The Colts were the favorite to win it all. But, the Steelers pulled the upset.
So, I texted my client: “Jerome will be the star of the most watched event of the year. Should we buy a Super Bowl ad?”
It was really a joke. I didn’t expect much. But, he texted me back a few minutes later and said, “Let’s do it”. Read More
single-minded proposition 
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