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As we move ahead in 2013, it’s always a good time to think about things we can do differently, better and smarter in the new year. As Ben Franklin said, “The definition of insanity is doing the same thing in the same way and expecting different results.” But too often marketers become creatures of habit, just turning over the same media plan and changing the year to 2013.

But the new year gives us the chance to start fresh, change our approach and try something new.

So here are some things to consider for 2013. Read More

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single minded proposition

Welcome to the Single Minded Proposition blog.

For the past few years, I’ve been writing a monthly blog for BtoBonline.com.  When they first asked me to write for them, I said, “Seriously?  Who really cares what I have to say.”  But as I started to write articles, I found that people would actually respond.  Some would tweet.  Others would post to Facebook or LinkedIn.  Some would  just email me directly with thoughts or feedback.  It has actually been a fun and rewarding experience that has led me to start my own blog.  I don’t have a real agenda to push.  Only to share ideas and insights about marketing and advertising.  I’ve found that the more you share, the more people will share with you.  And it’s that sharing that makes us all better at what we do.

So, why the name “single minded proposition”? Read More

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