Welcome to the Single Minded Proposition blog.
For the past few years, I’ve been writing a monthly blog for BtoBonline.com. When they first asked me to write for them, I said, “Seriously? Who really cares what I have to say.” But as I started to write articles, I found that people would actually respond. Some would tweet. Others would post to Facebook or LinkedIn. Some would just email me directly with thoughts or feedback. It has actually been a fun and rewarding experience that has led me to start my own blog. I don’t have a real agenda to push. Only to share ideas and insights about marketing and advertising. I’ve found that the more you share, the more people will share with you. And it’s that sharing that makes us all better at what we do.
So, why the name “single minded proposition”? Read More