single-minded proposition


I was speaking at an online marketing event recently and I got an interesting question from an audience member. “What’s your Twitter strategy?” he asked. Without even blinking, I responded, “I don’t have a Twitter strategy.” A collective gasp could be heard in the room. I mean, how could any self-respecting marketer not have a Twitter strategy in this era of social media? So, after appearing to lose all marketing street cred… Read More