Statistically Significant: Search Engine Optimization
I’m working on a presentation for PGi’s annual sales meeting. It mostly full of big beautiful visuals from our website and advertising. But, I wanted to add some substance to the style. So I started Googling to find good stats about customer habits, the sales funnel, online usage, B2B trends, etc. I found a lot of good stuff, but it was all over the place and not exactly what I wanted. So, I asked Erik Gabrielson, PGi’s Analytics guru about a good source for stats.
He sent me a list that blew my mind. It’s basically every stat you could ever want about online marketing. A great resource to share. Because of the sheer size of the list, I’m going to divide it up into manageable pieces. For this week, the stats will focus on SEO.
May your presentations be forever substantive.
- 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
- 44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
- Worldwide, we conduct 131 billion searches per month on the web. (Comscore, January 2010)
- 57% of TV viewers use the web simultaneously. (Nielson, 2009)
- 70% of the links search users click on are organic, not paid. (Marketing Sherpa, February 2007)
- 60% of all organic clicks go to the top three organic search results. (MarketingSherpa, February 2007)
- 75% of users never scroll past the first page of search results. (MarketShareHitsLink.com, October 2010)
- The average click-through rate for paid search in 2010 (worldwide) was 2%. (Convario, January 2011)
- Companies that blog have 97% more inbound links. (HubSpot State of Inbound Marketing Lead Generation Report, 2010)
- Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)