single-minded proposition


“Don’t throw out the baby with the bath water”. I’ve heard that saying a lot in my career. It seems to be a staple in the conventional marketing vernacular. It’s actually a horrible saying. I mean, the idea of “throwing out” a baby is really terrible. I guess that’s why they never say throw out the baby but save the bath water. But, I think marketers need to retire that saying. To… Read More