Don’t Stop the Presses!
I was asked to write a an aritlce for the 2013 Lead Generation issue of BtoB Magazine. I submitted the article about a month ago and the printed issue just came out. In this digital age, the idea of a paper magazine seems a bit old school. But, I have to say that it’s kind of nice seeing yourself in a print publication. It just feels more important than being featured on a website.
But, magazine circulation has been on a steady decline for years. The chart below shows the year over year loses. Fewer reads means fewers advertisers. Fewer advertisers means that magazines are going out-of-business or have to merge to stay alive. It’s amazing to think that a print magazine like Newsweek is no longer around. All the content was absorbed into The Daily Beast.
I don’t know what the future holds for magazines. But, I hope they stay around. There’s something nice about reading a magazine with the glossy paper and beautiful photos. I’m a subscriber of Outside Magazine and Runner’s World. I have to admit that when they come in the mail every month, I get very excited to see them. It’s like a nice gift where you get to open it and you’re surprised by what’s inside.
Plus, if magazines go away, what else will I do with 15 minutes on an airplane during take-off and landing when you can’t use your electronic devices?