single-minded proposition

Monthly Archives: May 2013

__ Yesterday I got to judge the annual marketing strategy competition at my alma mater, Emory University’s Goizueta Business School. I participated in this competition 10 years ago when I was a MBA student.  I have to say that I didn’t have the best experience. I just remember it being a huge amount of work and we didn’t end up winning.   So, it’s much more fun to be a judge than… Read More

There’s a lot written about how you have to be so careful about what you post online because it might hurt you with your current employer or in the job-search process. You can also be too careful. You might chose to have no online identity at all, to be virtually invisible. But being anonymous online can actually hurt you more than it can help you.

__ Today you can do a quantitative survey very easily. You don’t have to do them by mail or phone anymore. It’s all online. You can easily get thousands of respondents and deliver a statistically significant research study back to your executive team in just a few weeks. But even the best online survey can’t replace the old-fashioned way of getting customer insights—the focus group. In this digital age the focus group… Read More